Made In Brooklyn, Jiovana was enticed by fashion since the 6th grade. It was always her dream to become an entrepreneur and fashion designer. Being raised on the thought of always being secure and having a backup plan, she went to college and pursued her degree in Psychology. Although she obtained this degree as one of her goals in life, she was not fulfilled. She had a passion for fashion and loved the idea of being an entrepreneur.

Jiovana's ultimate goal was to curate a clothing line, but she decided to take another route and create a jewelry line. Her goal was to design and provide accessible luxury jewelry for millennial women. Jiovana put her plan in action and her goal was achieved when she created JxAllure. 

JxAllure is a Brooklyn based jewelry brand founded by millennial designer Jiovana D. The “X” in JxAllure signifies enhancement. Our mission is to enhance the alluring modern-day woman’s overall fashionable look. We offer stylish statement jewelry designed to also enrich the lives of all women.

JxAllure is known for handcrafting personalized and affirmation leather jewelry. Inspired by modern culture and many aspects of life, all leather pieces are handmade to the highest standards using top quality materials. The fashion-forward jewelry line caters to fashion lovers who possess a bold and versatile style, while allowing them to confidently express their fashion and freedom.

JxAllure speaks inspiration, positivity and power. We believe luxury should be accessible and a part of your everyday lifestyle.